Astried Hübner, 10.02.2018
Norwegian aerial adventure park builder and operator Hoyt & Lavt Klatreparker is no stranger to Kanopeo continuous belay systems. Since 2014 with the opening of its Oslo park, the company has expanded and now operates 13 parks built exclusively with the Swiss-made Speedrunner system. Hoyt & Lavt say “the Speedrunner® system is safe and reliable and our customers run free with Speedrunner®.”
In June 2017, they opened a new Speedrunner® equipped facility in Trysil featuring 64 elements, 9 Zip Lines and 5 graded trails ranging from 80cm to 140cm above ground. At the outset, park Manager Robin von Braun projected 8000 visitors from June through Christmas. Director of Marketing, Ole Kristian Hansejordet, who laughingly refers to himself as discreet, told Robin flat-out that he felt the goal was pessimistic. To make his point, Ole Kristian said: “I will eat my cap if you hit 10 000”. In fact, they reached 12,000.
And so, when Ole Kristian visited Trysil for a sales and marketing event in the middle of January, Robin took his cap and gave it to the chef. Being good humoured folks, they awaited the outcome, joking about possible solutions for how to eat a raw cap. Soon enough, the chef appeared with a stone plate covered by a lid that said "bon appétit". After a few uneasy seconds of laughter, he opened the lid and happily discovered a cake with his cap on top.
The Norwegian aerial adventure park leader notes that working with the Kanopeo team is seamless from planning to playing. “The Kanopeo team has provided us outstanding customer service, continued support and regular post-installation consultation.”
Høyt & Lavt had close to 174,000 visitors in all their parks in Norway in 2017, 8000 more than targeted. In 2017, the company opened parks Trysil, Trondheim and Bjorli. Being hardy Norwegians, they are now testing winter aerial adventures and have regular operating hours.
Hoyt & Lavt firmly believe the aerial adventure park industry is a growth market. And in order to put his cap back on his head, Ole Kristian notes the company will open two additional facilities in Valsoy and Hemsedal in May, 2018. The 2018 overall goal for the company is 230,000 visitors in all their parks in Norway.
Ole Kristian tells the Kanopeo team that visitors are fond of the combination of fun obstacles and zip lines. In fact, the marketing guru noted that there continues to be increased demand for zip lines and they intend to install more in their facilities.
The moral of the story, according to Ole Kristian, is to “set high goals, work hard and deliver exceptional services that exceed customer expectation.” He jokes that he might keep his big mouth closed in the future, although if he fails and makes another challenge “I'll eat my cap ... again.”
Kanopeo will feature one its Building Partners to highlight new construction projects, upgrades and retrofits using our continuous belay systems. If you are an aerial adventure park builder and use Kanopeo products, feel free to send us your story in order for us to promote you and your clients.
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